Amul Dealership

If you’re exploring a stable and profitable business opportunity in India, starting an Amul Dealership could be your gateway to success. With over seven decades of trust, Amul has become a household name in the dairy and FMCG sector. The brand’s extensive range of milk, butter, ghee, cheese, chocolates, and beverages ensures a consistent demand throughout the year. Backed by the Gujarat Cooperative Milk Marketing Federation (GCMMF), Amul provides a dealership model that is both cost-effective and lucrative for new and experienced entrepreneurs alike.

Why Choose Amul?

Amul’s strength lies in its brand value, quality assurance, and nationwide recognition. Unlike many other dealership models, Amul offers a low-risk entry into the dairy retail space. You don’t need to pay any royalty or franchise fees. Instead, the focus is on retailing their wide product range and earning through fixed profit margins. This makes it an attractive option for anyone seeking a simple and sustainable business.

Types of Amul Dealerships

Amul offers two dealership models to suit different business needs and investment levels:

  1. Amul Preferred Outlet (APO) / Kiosk / Railway Parlour
    • Ideal for: Small business owners or entrepreneurs with limited space
    • Area required: 100–150 sq. ft.
    • Products sold: Milk, paneer, butter, curd, cheese, chocolates, beverages
  2. Amul Ice Cream Scooping Parlour
    • Ideal for: Entrepreneurs targeting younger demographics and higher returns
    • Area required: Minimum 300 sq. ft.
    • Products sold: Ice cream scoops, sundaes, shakes, brownies, and floats

Both formats offer profitable margins and are suited for locations near markets, schools, colleges, or transit points like bus stands and railway stations.

Investment Breakdown

The investment needed for an Amul dealership depends on the format you choose:

  • Security Deposit (non-refundable): ₹25,000
  • Interior design and branding: ₹1 – ₹2 lakhs (approx.)
  • Equipment and setup cost: ₹1.5 – ₹4 lakhs (freezers, coolers, scooping machines)

There is no hidden royalty or franchise fee, and you retain 100% of your earnings after operational expenses.

Profit Margins

Amul offers clearly defined margins on its products, making it easy for dealers to project income:

  • Milk: 2.5%
  • Ice Cream: 10%
  • Other Dairy Products: 20% (on products like cheese, ghee, butter, beverages)

An average Amul outlet can earn between ₹40,000 to ₹1.5 lakhs per month, depending on its location, customer flow, and management efficiency.

How to Apply for an Amul Dealership

The application process is transparent and user-friendly. Here’s a step-by-step guide:

  1. Visit the official website www.amul.com
  2. Navigate to the “Opportunities” or “Franchise” section.
  3. Click on “Amul Preferred Outlet” or “Scooping Parlour” as per your interest.
  4. Fill in the online application form with your personal and business details.
  5. Attach required documents like ID proof, address proof, property papers, and photographs.
  6. Submit the form and wait for Amul’s regional office to contact you for inspection and verification.

Alternatively, you can contact Amul’s zonal office directly to discuss the dealership opportunity in your region.

Tips for Success

  • Location matters: Choose a spot with high footfall and visibility.
  • Stock wisely: Keep popular and fast-moving products readily available.
  • Maintain hygiene: Especially important for scooping parlours and high-contact retail spaces.
  • Engage locally: Use community marketing and local ads to promote your outlet.
  • Stay updated: Participate in Amul promotions and seasonal offers to boost sales.

Final Words

Starting an Amul dealership is a smart business move for anyone looking to enter the food retail market with a trusted and iconic brand. With minimal investment, no franchise fees, and reliable profit margins, Amul empowers entrepreneurs to build a stable and successful business. Whether you’re launching in a small town or a metropolitan city, the consistent demand for Amul products ensures long-term growth and profitability.